Wero Launch Marks the End of the iDEAL and in3 Partnership
Amsterdam, 31 July 2025 – The partnership between iDEAL and in3 will be gradually phased out over the course of 2025. This decision is linked to the launch of Wero, the new European payment solution that will eventually replace iDEAL. As Wero’s initial development phase does not support Buy Now, Pay Later (BNPL) solutions, the joint proposition ‘iDEAL in3’ will be wound down in a controlled manner.
From 1 August, the use of the iDEAL in3 brand will cease. The joint brand will be completely discontinued by 31 December. During this transition period, iDEAL in3 will remain available to ensure partners, merchants, and consumers have sufficient time to prepare for the change. After 31 December 2025, the in3 product will continue unchanged under its original brand name, in3, independently of iDEAL. For partners, merchants, and consumers, this is purely a rebranding exercise with no functional impact.
“We look back positively on our collaboration with in3. Phasing out the combined brand is a logical step given EPI’s strategic direction and the upcoming retirement of the iDEAL brand in the Netherlands,” said Amos Kater, Head of Products at Currence iDEAL.
“in3 remains committed to socially responsible payment solutions. While the iDEAL in3 brand will disappear, our product—including all existing integrations and contracts—will remain available to our partners, merchants, and users. At the same time, we are in discussions with Wero to explore future integration opportunities. We are proud of our work with iDEAL and look forward to what lies ahead,” added Hans Langenhuizen, CEO of in3.