Heavy Activity at the Start of the Week
The transaction data clearly illustrates that the days surrounding Black Friday are just as important as the day itself. Many retailers launched their promotions earlier, which, combined with salary payments, led to a record number of transactions on Monday, 25 November. This day became the busiest of the year.

Slight Decline After Black Friday
The three days following Black Friday saw a slight decline in the number of transactions compared to last year (-0.94%). On Cyber Monday, 5.1 million transactions were processed, slightly fewer than the 5.12 million recorded in 2023.

Increasingly Spread Out Activity
The significant growth at the beginning of Black Friday Week explains the decrease in activity in the subsequent days. This aligns with a broader trend in which consumers and retailers take advantage of the entire discount period. Amos Kater, Chief Product Officer at Currence iDEAL, explains:
“This year, we saw a massive peak at the beginning of the week. On Black Friday itself, the number of transactions had already declined compared to last year. However, the bigger picture shows that both consumers and retailers are embracing this entire period as an opportunity to do good business.”

A full overview of the transaction data can be found at https://ideal.nl/en/black-friday-update-2024.